Thursday, November 13, 2014
Friday, October 10, 2014
Why You Need a Website
Why You Need a Website
In the past, people used to open the print edition of local Yellow Pages to find a restaurant, a doctor, an attorney or a bakery. Today they go to a search engine like Google, Yahoo, Bing or AOL to find products and services they need. Once they find what they searched for, they open any specific business's website to get more information: prices, menus, special offers, benefits of any product or service, address, phone numbers or electronic forms to make an appointment or a reservation. Furthermore, they search for driving directions to your brick and mortar office or store.
If you don't have a company website, you may be missing a lot of sales. In fact, you are allowing your competitors to beat you to a sale just because your business doesn't have a website.
A company website has become an important marketing tool to attract new customers and to keep the existing ones informed of what your business is doing.
The point is not that your business needs a website, the point is that your customers expect your company to have it.
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